OOH Another Bright Shiny Object!
If you have an online business, you can be, rather you ARE, inundated with emails, Facebook and Twitter announcements, snail mail, etc. All about the "best," the "newest," and the "be-all-end-all" programs that will answer all your needs.
- Think you need leads for your business? There are countless businesses that will pretty much promise you that their leads will get you customers or business partners.
- Think you need video on your website? [You do.] Yes – there are many businesses that may appeal to you to do your video making for you. Or try to sell you the latest camera or program to make that video yourself.
- Do not know what to do to generate traffic to your website? Again – there are many programs that tell you "how to attract" traffic.
- Have no idea what to do – or what to do next? Yes – there are businesses that will give you step-by-step information or guides as to what to do.
There is nothing inherently "wrong" with looking for any of the above listed types of help for your business. Many of the pitches you get are legitimate and from well-respected people.
They are trying to sell you their way of doing something – and one of these may just be the perfect fit for you!
So what is the problem? The problem is what some call the bright shiny object syndrome. Most buyers of these types of programs do not implement the whole program or stick with it for very long before they start to
Look at the next program [the newest bright shiny object.]
- How many of us have unopened books or unheard CDs in our offices or homes? The ones we were so sure would be useful when we bought them?
- Or how many bought a "get traffic" program and then when it did not work as quickly as we had hoped – we totally stopped using it?
It seems to be built into our psyche that those shiny objects attract us. As babies we loved to watch objects moving around. We gazed in awe at shiny objects. As older children, we tried to gab that shiny ring on the carousel and if we got it – well we tried for a second one!
But we are now adults, and adults with businesses. We need to learn to better differentiate what we need from what looks so attractively shiny!