Benefits of Video Calling for Businesses
Video calling for businesses has come a long way. It is no more an expensive system in a large conference room, which needs IT personnel at every step. In fact, today companies large and small are adapting video as part of their day to day operations.
Here are top benefits of video conferencing for HR professionals-
1. Job interviews – Group video calling, better known as video conferencing is one of the best technologies HR can use to attract, retain and develop millennial employees. As per Redshift’s research, a majority of HR professionals use video calls as a preferred method of communication, more than emails and phone calls. The survey tells that video interviews are as good as in person interviews, and beats phone calls when it comes to making good hiring decisions. Video interviews remove the constraints of geographical boundaries for talent acquisition. Niche companies often require candidates with unique skills sets, and video calls make it possible to hire the best talent for the position from anywhere in the world.
2. Employee trainings – On boarding employees comes with its own challenges. Most companies have to fly a trainer to remote areas to impart training to new employees or relocate their new employees. These traditional ways have serious drawbacks: they are very costly, ineffective and involve stressful travel. Video conferencing is cost-effective to provide hands-on training to employees located in different areas. It requires no travel and results in better engagement and learning of new employees.
3. Marketing the products – Providing live demos and interactive and engaging but has its own drawbacks like reaching a smaller audience, leading to limited sales. On the contrary, marketing your products through video calling has many advantages. Your market is huge as you can reach a larger audience across the world via video calls. Live video demonstrations like video conference demos give you an advantage over traditional methods: the reach of a pre-recorded video and grip of a live demo.
4. Enhanced collaboration– Video conferencing not only has enormous benefits for businesses but also employees. Often hiring the best talent can be challenging due to commuting to far off places. The traditional workplace is on its way out as worldwide collaboration and remote teams become more common. Many big brands like Amazon have witnessed major benefits of allowing workers to telecommute with the support of a good video conferencing system.
The advantages of free video calling, conferencing and video chatting are enormous. There are many video conferencing and chatting apps available in the market that bridges the gap between employers and employees, leading to a productive workplace. Video conferencing has become a day to day necessity for not only organizations but people across the world.