AlphaGraphics Franchise Review
AlphaGraphics is franchised string of more than 267 independently owned and operated full-service print shops with tag line Design-Copy-Print-Communicate. Its business centers franchising are undertaken by AlphaGraphics, Inc, that is a part of UK based Pindar Group.
AlphaGraphics was founded in 1969, in Tucson, Arizona by an entrepreneur Rodger Ford. In 1979, the process of franchising AlphaGraphics initiated. This company became the first desktop publishing retailer in 1985. As time passed, the company became the first US based printing franchise to expand internationally, by the late 1980s. In 2001, this company was purchased by Pindar Group and consequently moved its headquarters to Salt Lake City, Utah.
Kevin Cushing is the current Chief Executive Officer (CEO) of the company. AlphaGraphics’s network of owner-operated business centers are spread throughout the United States, China, Hong Kong, Brazil, Cyprus, Saudi Arabia, Russia, Mexico and the United Kingdom. Approximately 1,900 employees are working worldwide in this company. Over 40 years, AlphaGraphics has been a leader in visual communications and print. It has 234 Domestic franchised units, 33 International franchised units, 17 (projected new units) and is registered in all 50 states.
This company’s business centers offer clients a variety of services such as marketing communications, printing, creating and maintaining documents. The purpose and function of globally based business centers of this company is to produces and manages visual communications. Backed by state-of-the-art technology, the world’s chief quality standards and a global network, the AlphaGraphics’s experienced and trained team associates are committed to deliver innovative solutions that allow patrons to communicate more effectively and confidently.
This company’s business centers report the highest average sales in the print franchise industry i.e. over $1.1 million / year. Its success depends upon initiatives and commitments.
Joining AlphaGraphics franchise network benefits:
- Constant training and support – no industry-specific (print) experience required
- Selecting Site and lease assistance
- Interior layout and design assistance
- Budgeting, financial and accounting analysis programs
- Purchasing power through global contracts with major suppliers
- Comprehensive marketing, advertising, promotional and public relation programs
- Management consultation
- Ongoing regionalized sales and field support
- Toll-free hotline support
- Global network intended for worldwide document distribution
- Private Intranet and online support
- Global Internet presence with website
- Ongoing research and development
Cash Investment required by a franchisee is $150,000. Total investment of $424,000 is required by the franchisee in order to own an AlphaGraphics franchise. This company charges their franchisees a Franchise fee of $35,000 and in addition to this 1.5 % to 8 % royalty fee for the company’s part in franchisee’s profits by using company’s reputation, name and system. Average Number of Employees will be 4 to 6. In addition to above written franchise cost structure it is noted that Passive Ownership is not allowed.
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